ABC renames Afghan-made carpet lines

New York — ABC Carpet & Home has changed the names of three collections of area rugs made by Afghan refugees. The collections had names — such as Kaybar — meant to evoke ancient trade routes, but now they call to mind military targets.

"The new names make our customers feel more comfortable about buying rugs made by Afghan refugees living in Pakistan," Alex Kimia, ABC senior executive vp, told HTT. "The people who make these rugs are actually people who are escaping the Taliban. They make some of the most well-made rugs in the market."

These rugs comprise about 10 percent of the store's total area rug selection and fall into the store's median price range — $5,000 for a 9' x 12' rug.

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HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!