Dan River inks Maui & Sons license
October 13, 2005,
NEW YORK -- Dan River unveiled a juvenile licensing agreement with Maui & Sons, a 25-year-old surf apparel brand founded by two Hawaiian surfers now making their first foray into home.
In other news, Dan River launched a new in-house brand called 24/7 geared to the college-age/20-something apartment dweller. Four prints were displayed catering to masculine and feminine tastes; two were executed on a microsuede base cloth.
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