Bluelight alters Internet access fee
Staff Staff -- Home Textiles Today, August 6, 2001
The free ride is about to come to an end for consumers who receive their Internet access through Bluelight.com. Bluelight and Kmart announced that monthly access fee now will be $8.95.
Launched in January 2000, Bluelight offered consumers free, unlimited Internet service and rapidly accumulated 3 million users within its first seven months. By March 2001, the company began charging new users $9.94 for 100 hours of service monthly, and began reducing the number of access hours existing users could take advantage of free of charge.
At the end of August, charter Bluelight subscribers will no longer receive free service. Those who already pay for the service will have their rates reduced to $8.95 per month for unlimited Internet access. Anyone signing up for the service before Sept. 1 will receive the first three months of service for $6.95.
In addition, consumers who buy any non-clearance item from the site will receive one month free service, up to a maximum of six months of free service.