Mohawk Home offers luxury in bath rugs
April 3, 2006,
At the New York Market - Mohawk Home is emphasizing luxury bath rugs, employing six new luxury fibers and hitting price points up to $29.99. "There is a market segment out there we felt we were under-represented in, and we wanted to show customers we are a destination for better product," said David Record product manager, bath rugs.
Mohawk has reorganized the category's merchandising concept to fit more snugly with its six merchandise trends -- Crafted Casual, Fusion, Loft, Tailored Classics, Global and Retreat -- which have been used for several markets throughout other textiles categories. "This is the approach that makes sense," explained Jim Quist, vp sales. "It's all about color and product."
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