Mohawk Home offers luxury in bath rugs

At the New York Market - Mohawk Home is emphasizing luxury bath rugs, employing six new luxury fibers and hitting price points up to $29.99. "There is a market segment out there we felt we were under-represented in, and we wanted to show customers we are a destination for better product," said David Record product manager, bath rugs.

Mohawk has doubled its new offerings for this market in the category -- showing 18 new constructions and six to eight new yarn constructions for both domestic and imported goods. The 295 Fifth Ave. showroom is now devoting twice the space to bath rugs.

Mohawk has reorganized the category's merchandising concept to fit more snugly with its six merchandise trends -- Crafted Casual, Fusion, Loft, Tailored Classics, Global and Retreat -- which have been used for several markets throughout other textiles categories. "This is the approach that makes sense," explained Jim Quist, vp sales. "It's all about color and product."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!