Cyber Monday saw sales soar from 5 p.m. to midnight – not lunchtime
Staff Staff -- Home Textiles Today, December 1, 2009
Washington – Consumers shopping online waited until before and after office hours, forgoing their lunch breaks, to do their Internet-based holiday shopping yesterday, known as Cyber Monday – the ceremonial kickoff to the online holiday shopping season.
A survey released on Nov. 29 by Shop.org and conducted by BigResearch found that 41.5% of those making a purchase on Cyber Monday were planning to shop early in the morning and a “sizeable number,” specifically 32.9% and 22.7%, respectively, planned to shop in the early evening or late evening.
“With more people shopping on Cyber Monday this year and an increasing number of retailers offering promotions, this was the largest – and most important – Cyber Monday yet,” said Scott Silverman, executive director of Shop.org.
The shift in spending coincides with a decline in people shopping from the office. According to the survey, 91.5% of shoppers planned to shop from home on Cyber Monday while just 13.5% planned to shop from work.
“Since retailers began highlighting Cyber Monday promotions five years ago, Americans’ spending patterns have changed.” Silverman continued. “More families have high-speed internet access at home and don’t need to rely on their work computers to make holiday purchases, which makes the early morning and evening hours crucial for retail sales.”
The survey also found that 96.5 million Americans planned to shop on Cyber Monday this year, up from 85 million in 2008. And retailers were standing by to deliver to bargain hunters: nearly nine in 10, or 87.1%, of retailers offered a special promotion for Cyber Monday, up from 83.7% last year and 72.2% in 2007.
“While many online retailers are breathing a sigh of relief after a successful Cyber Monday, they will quickly shift their focus to finding ways to bring shoppers online for the rest of the holiday season,” said Silverman, adding that “many websites” an experience another “huge surge” in traffic the week of Dec. 14, when shipping offers begin to expire.
“So companies are taking lessons-learned from Cyber Monday and planning to implement minor changes over the next few weeks,” he continued.