Mohawk extends Chris Madden into area rugs
Staff Staff -- Home Textiles Today, April 18, 2002
New York — At the New York Home Textiles market, Mohawk Home has added area rugs — in 14 different patterns and two constructions — to its ever-increasing Chris Casson Madden collection.
"It's the first time in my design experience that [my licensing partners] got my vision," Madden told HTT. "Usually I need to do some tweaking with the product, but this time there was nothing to do. Mohawk did an extraordinary job with the line, and I'm thrilled about the way it came out."
Madden's area rugs collection was originally supposed to launch in January at the Atlanta International Area Rug Show but instead was held over until now in order for a more inclusive promotion of her entire Mohawk-made line.
The area rugs collection is available in two price point tiers, based on construction — the higher-end product being a fine-denier 100 percent polypropylene offering containing 10 colors and fringe and set to retail for $249 to $299 for a 5' x 8'; and the more competitive rugs of lighter-weight 100 percent polypropylene offerings featuring eight colors and no fringe and set to retail for $199 to $249 for a 5' x 8', Pat Moyer, vp, marketing, Mohawk Home, told HTT.
The area rugs don't directly coordinate with the rest of Madden's product line. All the rugs are available in three sizes — 2' x 4', 8' x 10' and runners.
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