Mohawk extends Chris Madden into area rugs

New York — At the New York Home Textiles market, Mohawk Home has added area rugs — in 14 different patterns and two constructions — to its ever-increasing Chris Casson Madden collection.

"It's the first time in my design experience that [my licensing partners] got my vision," Madden told HTT. "Usually I need to do some tweaking with the product, but this time there was nothing to do. Mohawk did an extraordinary job with the line, and I'm thrilled about the way it came out."

Madden's area rugs collection was originally supposed to launch in January at the Atlanta International Area Rug Show but instead was held over until now in order for a more inclusive promotion of her entire Mohawk-made line.

The area rugs collection is available in two price point tiers, based on construction — the higher-end product being a fine-denier 100 percent polypropylene offering containing 10 colors and fringe and set to retail for $249 to $299 for a 5' x 8'; and the more competitive rugs of lighter-weight 100 percent polypropylene offerings featuring eight colors and no fringe and set to retail for $199 to $249 for a 5' x 8', Pat Moyer, vp, marketing, Mohawk Home, told HTT.

The area rugs don't directly coordinate with the rest of Madden's product line. All the rugs are available in three sizes — 2' x 4', 8' x 10' and runners.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!