Claire’s commissions bedding with Whisper Soft

New York– The national tween/teen fashion accessories retailer Claire’s Stores has entered into a licensing agreement for Whisper Soft Mills to provide a full line of bed covering and room décor products, which will be introduced to all national and regional retailers at New York Home Fashions Market, Feb. 12 – 16.

Whisper Soft Mills, the trade name for Babine Lake Corporation, said the initial collection, titled Claire’s Room, will be targeted at girls ages 9-14. Each ensemble will be fully accessorized with accent pillows, area rugs, table lamps, wall stickers, borders, and room storage products.

“The opportunity to work closely with the absolute authority in this consumer niche doesn’t come around very often. We have put our best effort into creating a cool, hip, and affordable room décor collection,” said Vincent DeRosa, president, Whisper Soft Mills.

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See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!