Company gets ‘Creative’ with sales

CENTRAL ISLIP , N.Y. — Creative Bath is in the process of restructuring its sales and marketing staffs by clustering them into groups assigned to specific retail accounts, and has hired two new executives and promoted one to help head this effort.

Bob Weiss has been hired to fill one of the newly created national account executive posts. He heads one of the sales and marketing clusters. Most recently, Weiss was national sales manager for the Zenith division of Masco, a supplier of metal bath products.

Gary Miniman has been appointed to head the company’s new Creative Ware division of bath storage, furniture and organizational products — categories which the company is expanding into further. Miniman was formerly director of product development for Himark, a supplier of bathroom furniture and storage products.

And Greta Slali has been promoted to administrative and marketing manager for the Creative Bath, Creative Ware and the still-not-named furniture and storage division. She was formerly administrative associate.

All report to Rick Lipton, national sales manager.

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