HGTV Extending Brand
April 27, 2009-- Home Textiles Today,
HGTV has contracted with branding firm Graj + Gustavsen as part of its effort to create a strategic brand extension into licensed home and garden products.
As part of this agreement, G+G will work closely with HGTV and The Beanstalk Group, HGTV's licensing agency, to extend the HGTV on-air and online brand. G+G will be responsible for laying out the brand's aesthetic framework and brand platform as well as conceptualizing the overall brand design, packaging and style guide.
Related Content By Author
Live from Heimtextil: All About Sustainability