HGTV Extending Brand
Home & Textiles Today Staff -- Home Textiles Today, April 27, 2009
HGTV has contracted with branding firm Graj + Gustavsen as part of its effort to create a strategic brand extension into licensed home and garden products.
As part of this agreement, G+G will work closely with HGTV and The Beanstalk Group, HGTV's licensing agency, to extend the HGTV on-air and online brand. G+G will be responsible for laying out the brand's aesthetic framework and brand platform as well as conceptualizing the overall brand design, packaging and style guide.