Target nabs Shabby Chic, preps new prototype

Minneapolis — Simply Shabby Chic will be the newest domestics brand to join the home assortment at Target stores in the coming months, Target Corp. executives said during its third quarter conference call today.

Designed by Rachel Ashwell, the "flea market look" collection will "target our best guests with a preference for casual styling," said Gregg Steinhafel, president, Target Stores.

The program will initially consist of sheet sets, duvets and decorative pillows.

Next March, the discount store division will unveil new prototype stores, which will incorporate fixturing, visual and merchandising improvements. The stores will also feature an expanded "consumables world," a new "entertainment world" and a "mom and baby world."

The company has planned an aggressive holiday campaign, which has a slightly greater scope than last year and will create an additional circular. Target also plans to gain market share in small appliances, toys and electronics.

"This time of year is always intensely competitive, and we do not expect this year to be any different," Steinhafel said. As always we will be vigilant in our longstanding practice of matching Wal-Mart prices in local markets on identical items."

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!