AQ Textiles Launches Eileen West Bedding
October 5, 2009,
At last month's market, AQ Textiles launched Eileen West branded fashion bedding, sheets and blankets under a new licensing agreement with the intimate apparel designer.
At last month's market, the line was shown in two collections: Black Label, mirroring the designation of West's top-of-the-line sleepwear, and Eileen West.
Black Label sheets will include an 800-count Egyptian cotton as well as a 600-count cotton in eight colors. The palette will work back into Black Label duvet sets.
Under the Eileen West brand, AQ will launch a 50/50-blend of Tencel and Supima. One version will consist of a solid color palette in 10 hues with pleated hems; the other with be a 12-pleated, oven stripe in 10 colors. Duvet covers and shams will also be offered in the Tencel/Supima blended fabric.
"It's a dreamy fabric, so it fits with Eileen's image," said Queen. "It's soft and high performance."
The Eileen West collection also will include 500-count cotton sheets with either embroidery or lace hems as well as four beds in a linen-like cotton.
The Tencel/Supima construction is also being used for coordinate blankets in 10 colors.
Although the business climate remains challenging for both apparel and home, West told HTT: "We are confident that the best way to grow is to offer a well-made, original product at a good value, even in a crowded field."
West's roster of licensees for home also includes United Feather & Down for comforters and duvets; Hedaya Home Fashions for quilts; American Dawn for bath towels; Park B. Smith for shower curtains, bath rugs and window; and PTS America for fine china.
"Each company is the best in its field, which makes the process of scheduling and coordinating with multiple companies well worth it," said West.