Retail ad conference slated for Feb. 6 to 8
January 7, 2002,
The 50th Retail Advertising Conference will be held at the Hyatt Regency in Chicago from Feb. 6 to 8. The thrust of the conference this year will be industry leaders sharing "success stories" through educational programs and networking events. Such events include:
"Winning with sports marketing: Sports makes the team ... more successful." Panel discussion led by Kimberly Des Jardine, director, campaign development, Macy's West, and Keith Bruce, senior vp, director of sports marketing, FCB Worldwide.
"Ready. Aim. Market: How shopping centers segment for success." Featuring Maureen Bausch of the Mall of America.
"The Ethan Allen success story." With Farooq Kathwari, chairman, president and ceo, Ethan Allen.
"Announcing a new initiative: mosaic marketing, a new conference on diversity marketing." With Paul Higham, senior vp, marketing, Wal-Mart, and Dick Sullivan, senior vp, The Home Depot.
"What customers really want: more fresh, original research." With Therese Mulvey, vp, strategic services, Vertis.
The conference is hosted by the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation.
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