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Retail ad conference slated for Feb. 6 to 8

The 50th Retail Advertising Conference will be held at the Hyatt Regency in Chicago from Feb. 6 to 8. The thrust of the conference this year will be industry leaders sharing "success stories" through educational programs and networking events. Such events include:

  • "Meet the Authors: Kitchen, bath, dining room, great room—every room. In your life: it's your place to dream." From the Great Indoors: Bob Rogers, ceo, and Tim White, vp, marketing.

  • "Winning with sports marketing: Sports makes the team ... more successful." Panel discussion led by Kimberly Des Jardine, director, campaign development, Macy's West, and Keith Bruce, senior vp, director of sports marketing, FCB Worldwide.

  • "Ready. Aim. Market: How shopping centers segment for success." Featuring Maureen Bausch of the Mall of America.

  • "The Ethan Allen success story." With Farooq Kathwari, chairman, president and ceo, Ethan Allen.

  • "Announcing a new initiative: mosaic marketing, a new conference on diversity marketing." With Paul Higham, senior vp, marketing, Wal-Mart, and Dick Sullivan, senior vp, The Home Depot.

  • "What customers really want: more fresh, original research." With Therese Mulvey, vp, strategic services, Vertis.

The conference is hosted by the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation.

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