Eartha Kitt—"Purr"-fect for home textiles?
June 6, 2003,
New York — Theatrical and musical legend Eartha Kitt will make a live appearance at the Licensing 2003 International show here on Wednesday, June 11 to launch her new lifestyle branding program — which she hopes will include a broad range of home textile product categories.
Her licensing agent and brand developer, New York City-based The Serenata Group, is working with Kitt to use her celebrity to license her name to several product categories including home textiles and furnishings as well as apparel, aromatherapy/bath and body goods and organic products.
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