Custom Comfort ties in solid-color sheets, prints
November 4, 2002,
Fashion bedding house Custom Comfort has added a solid-color sheet program that coordinates back to several of its new print introductions.
"Being a fashion resource, we wanted to offer solids but fashionize them by the fabric and type of color," said Trevor Rabkin, co-ceo.
"It's a soothing collection," said Jonathan Alkin, co-ceo.
The solids pair up with several print patterns, each of which offers a different bedding style. For a romantic, lacy look, Chantilly is available in aqua and seafoam, as is the more graphic Dashes, with short lines crossing the sheets. The brightly colored Cabana Stripe pattern is available in aqua and melon colorways.
Coordinating solid-color duvets, shams and dusters in a linen/cotton blend will also be available. A queen duvet will retail for $99.
"If it's successful for the spring, we'll go forward and do it in fall colors as well, such as mustard, gold and aubergine," said Alkin.