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Vanity Fair Intimates to License Home

Vanity Fair Intimates has retained the licensing agency Concept Marketing Group for the development of a home furnishings collection.

Fashion bed linens, utility bedding, mattresses, soft window treatments, towels, shower curtains and bath accessories will be the first categories, said agency president Kerry Glasser. The line will be inspired by the seasonal fashions of Vanity Fair's intimates, reflecting the femininity and romance of the brand.

"The timing is ideal for a collection by this icon in women's intimate apparel," Glasser said.

Also to be developed, he noted, will be furniture, decorative fabrics, wallcoverings, area rugs, lighting, decorative accessories, candles, and potpourri.

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