WestPoint agreement turns up the heat
Home & Textiles Today Staff -- Home Textiles Today, January 27, 2003
West Point, GA — WestPoint Stevens has announced a licensing agreement with Thermosoft International Corp. giving it exclusive rights to use Thermosoft heating technology for bedding products in North America. WestPoint has integrated the heating technology into its electric Vellux Fahrenheit heated blanket, which was introduced in October 2002.
"Now, as holder of the exclusive Thermosoft license for bedding products in North America, WestPoint Stevens will utilize Thermosoft's technology to expand its range of heated bedding products in 2003," said Art Birkins, president of WestPoint's basic bedding division. "Our introductions will include printed and solid-color Vellux throws, quilted mattress pads and other types of woven blankets and throws."