Babies "R" Us to Carry Amy Coe Bedding And Infant Gear
Staff Staff -- Home Textiles Today, August 18, 2008
Babies "R" Us has signed an exclusive partnership with designer Amy Coe to carry a collection of modern infant furniture, bedding, room décor, gifts and other infant accessories. The line will debut this month in more than 230 stores.
Already available on line, the collection includes four new bedding designs: Pink Pop, Dot 2 Dot, Zoo Baby and Simply Swirl. The sets include a fitted sheet, dust ruffle, bumper and comforter for $169.99. Three-piece receiving blanket sets are priced at $15.99 and individual fitted crib sheets for $12.99.
"Amy Coe brings an entirely fresh perspective to our baby fashion business with distinctive patterns and colors that provide a clear point of differentiation for us," said Deb Derby, president, Babies"R"Us. She described the collection as trend-right but priced affordably for value-conscious shoppers.
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