follow us

Specialty players gain more share

Changing channels

Carole Sloan, Staff Staff -- Home Textiles Today, July 21, 2003

Specialty stores continued gaining market share in home textiles during 2002, with an increase of two percentage points in share of the Top 50.

The retailers moved up to 22 percent of Top 50 sales, compared with 20 percent in 2001.

Despite the decline of Strouds, prior to its dissolution this summer, specialty stores also recorded the highest sales percentage increase among distribution channels for 2002. Sales for the segment soared 20.8 percent to $4.607 billion in 2002 from $3.814 billion in '01.

Interestingly, the gains of the specialty store segment were not accomplished at the cost of the department store channel's position. Department stores registered healthy gains in percentage of sales in the Top 50, an increase of 6.3 percent or $4.0 billion, up from $3.8 billion in '01. The segment's percentage of sales within the Top 50 remained constant at 20 percent.

And while discount stores/supercenters remained the largest home textiles retail sales segment, the channel lost market share in the Top 50, slipping to 43 percent of the total versus 44 percent in 2001. Ames, which exited the market early in 2002, accounted for much of the discount store decline.

But while market share declined, sales for the channel increased 5.6 percent to $8.9 billion, up from $8.4 billion.

Holding on to their year-earlier share of market were warehouse clubs, with one percent of the Top 50, and Sears, Lowe's and the Army & Air Force Exchange Service (ranked as other) with five percent — although the latter channel saw dollar sales decline 4.2 percent to $962 million from $1.0 billion in '01.

Warehouse club sales increased 8.2 percent within the Top 50 to $290 million, up from $268 million.

Direct to consumer, which includes both catalog and Internet sales, slipped one percentage point, to nine percent of the Top 50 share in '02, compared with 10 percent in '01.

In dollar terms, direct to consumer dropped to $1.8 billion, down from $2.0 billion, in large measure because of the steep drop in JCPenney's catalog sales and Spiegel's catalog woes.

Top 5 home textiles specialty retailers

Top 50 Rank Company 2002 2001 Percent Change 2002 2001
Home Textiles Sales ($millions) Number of Stores
R=Revised
Source: Home Textiles Today market research
4 Bed Bath & Beyond $2,008.0 $1,581.0 27.0% 490 396
6 Linens 'n Things 1,198.0 1,024.0 17.0 391 343
13 Luxury Linens 295.0 273.0R 8.1 305 288
17 Pier 1 Imports 230.0 183.6 25.2 972 891
24 IKEA 161.0 155.4 3.6 15 15


Top 5 home textiles discounters

Top 50 Rank Company 2002 2001 Percent Change 2002 2001
Home Textiles Sales ($millions) Number of Stores
1. Includes sales from supercenters.
Source: Home Textiles Today market research
1 Wal-Mart1 $2,915.0 $2,580.0 13.0% 2,826 2,744
3 Target Stores1 2,185.0 1,930.0 13.2 1,147 1,053
5 Kmart1 1,555.0 1,826.0 -14.8 1,829 2,114
9 T.J. Maxx/Marshalls 525.0 490.0 7.1 1,342 1,269
11 Big Lots 312.0 275.0 13.5 1,380 1,335


Top 5 home textiles department stores

Top 50 Rank Company 2002 2001 Percent Change 2002 2001
Home Textiles Sales ($millions) Number of Stores
1. Department store sales only
Source: Home Textiles Today market research
2 JCPenney1 $1,435.0 $1,260.0 13.9% 1,049 1,075
8 Kohl's 635.0 520.0 22.1 457 382
10 Mervyn's 368.0 388.0 -5.2 264 264
15 Macy's East 246.0 245.0 0.4 105 116
18 Macy's West 202.0 210.2 -3.9 141 138


Top 5 home textiles catalogs

Top 50 Rank Company 2002 2001 Percent Change Home Textiles As a % of total Retail Sales
Home Textiles Sales ($millions)
Note: Includes catalog and internet sales
1. Excludes retail sales
Source: Home Textiles Today market research
2 JCPenney1 $925.0 $1,075.0 -14.0% 5.2%
16 The Company Store Group 246.0 275.0 -10.5 82.0
19 Brylane Home 185.0 168.0 10.1 11.6
25 Spiegel 152.0 215.0 -29.3 29.2
14 Pottery Barn1 112.5 85.5 31.6 NA


Other Home Furnishings Sites

Casual Living
Gifts and Decorative Accessories
Home Accents Today
Kids Today
Furniture Today