Alok offers flash in top of bed
September 14, 2008,
At the New York Market -- Alok Industries this week is introducing AlokFashion, fashion bedding covering five trends:
Indigo: shades of indigo and white spun together;
Paisley fusion: melding of red, brown, and cream;
Ebony & Ivory: a balance of black and white in a toile print;
Oriental DiLux: romantic mixture of natural materials and colors warmed with pastels.
The company, which is a major apparel producer in India, is leveraging that part of its business by pairing many of its designs with menswear stripe sheeting.