Laneve Details Bloomie's Catalog Plan
May 19, 2008,
Although Bloomingdale's will discontinue its Bloomingdale's by Mail catalog early next year in favor of its bloomingdales.com internet efforts, it will continue with "bHome" in home furnishings, "HOT" in apparel, and an array of other store traffic-driver catalogs.
Distribution is "to our best charge customers," Laneve told HTT.
In home, Bloomie's also will continue its monthly catalogs across the 40-unit department store chain, he noted. Bloomingdale's marketing division internally produces bHome, HOT and the monthly catalogs.
"Bloomingdale's is focused on growing its online business, increasing profitability and reflecting a seamless brand and merchandise selection, whether it be in-store or online," said Bloomie's chairman and ceo Michael Gould.
Bloomie's parent Macy's Inc. projects that its overall direct-to-consumer business will surpass $1 billion this year.
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