Lou Casali rejoins Dan River

New York -- As a recently resurgent Dan River beefs up its management team and tightens its customer focus, industry veteran Lou Casali returns to the home fashions supplier he left several years ago.

Casali, who will be based in New York City, rejoined Dan River as senior vp, and will have responsibility for a number of key accounts, including JC Penney and Anna's Linens. He reports to Dan Hammer, Dan River executive vp and president of home fashions sales and marketing.



In his earlier stint at Dan River, Casali was svp with responsibility for adult bedding, department and specialty stores. He was with Dan River for a number of years before leaving to join Li & Fung, the Hong Kong-based sourcing and marketing company, where he was svp for the Royal Velvet brand. He later left Li & Fung to work at Essential Brands, a fragrance company. Casali also worked as a senior sales and marketing executive at Crown Crafts.

"We are delighted to welcome Lou back to Dan River," said Hammer. "This is one more step in becoming a customer-centric company.” He emphasized, “What we're doing is putting in place a team of senior sales and marketing executives who will work closely with a very small number of accounts for maximum customer care. We are really pleased to have Lou back. He really fills out the team."

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