Nourison bolsters hand-hooked line

Placing a larger emphasis on its hand-hooked machine-washable offerings, rug maker Nourison launched a line of 2' x 3' slices as part of its holiday 2003 line. It also introduced a more aggressive price point range of $19.99 from $24.99 for all varieties in that construction.

"We had a great Christmas sell-through in '02 with our hooks, so we wanted to expand on them for this market," said Gary Shafran, sales and marketing manager. "If they sold well last year at $24.99, imagine how well they'll do at $19.99 this year."

All of Nourison's domestics line offerings are made in China.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • 1200 Suppliers are Ready for You at Intertextile Shanghai

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

See details!