Claiborne launches line of bath towels
April 26, 2004,
American Pacific's Liz Claiborne license is jumping into bath towels with a reversible solid-color collection in 12 colors, and four varieties of jacquards in five colors each.
The towels come in linen, maize, lichen, sage, charcoal, grape, rose, tangerine, navy, ivory, quartz and cranberry, and will retail for $12.99. The four new jacquard towels include the following patterns: multi-weave, leaves, dots and fashion plaid.
In bath accessories, new patterns include Modern Floral and French Laundry in ceramic, and Cloisonné and Ripple in resin, respectively featuring a vertical pattern and a crystal-cut wave in five colors.
In bedding, some of the most significant introductions are Sasha, a buffalo check plaid bed in silk dupioni in a sage and neutral palette, paired with a 310-count sateen pick-stitch sheet; French Laundry, a cotton linen blend with all-over embroidered sateen piping, originally launched in flax, now updated in a new butter coloration; and Zoe, a wide-wale corduroy and microsuede bed with laser-cut embroidery detail.
From the independent duvet program, the company is highlighting Torey, a microsuede look with pieced wide-wale corduroy in fawn and stone colorways.