Pantone’s Color of the Year for 2010: Turquoise

Color authority Pantone has unveiled Pantone 15-5519 Turquoise as its Color of the Year for 2010.

The company did not provide a swatch with its announcement, but described Pantone 15-5519 Turquoise as a “luminous hue” that combines “the serene qualities of blue and the invigorating aspects of green.”

“In many cultures, turquoise occupies a very special position in the world of color,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that turquoise represents an escape to many — taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”

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