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  • Cecile Corral

Glenoit Expands Rug Category

To accommodate its growing accent rug, kitchen mat, doormat and now area rug offerings, Glenoit/Ex-Cell restructured its showroom for market with added space for the category.

The Ultimate Kitchen Rug, its latest performance collection, is guaranteed for 100 washes — an attribute Glenoit came up with via a special formula for the backing. These tufted rugs are said to "look even better after each washing," said Deborah Powell, vp merchandising. "The backing remains intact and the fibers seem to bloom with each wash."

Other kitchen rug offerings include upscale and elegant looks inspired by trends in more clean-lined, industrial styles in kitchen appliances. This includes a variety of runner sizes from 20-inch-by-28-inch to 60-inches long.

The company also emphasized its capabilities to create area rug sizes for dens and other parts of the home.