Kohl's smaller plan serves as learning experience
March 24, 2003,
Looking to serve communities of 100,000 people or less, Kohl's bowed a smaller footprint store last fall in four markets, said Kevin Mansell, president, at the Merrill Lynch Global Retailing Leaders Conference last week. Though it looks a lot like the typical 89,000-square-foot format, the 60,000-square-foot test store has only one entrance, instead of two, and will offer a select assortment of all of Kohl's six major businesses. "The purpose of doing this is to learn," he said — to learn how to to edit assortment, how big the store should be and such. The focus of the retailer's growth will remain on its larger format, but "we will get huge learnings out of this."
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