Britney re-ups with Candie’s, Kohl’s
Gary Evans -- Home Textiles Today, January 19, 2010
New York – Candie’s brand owner Iconix announced that pop singer Britney Spears has signed on for a second year as the brand’s celebrity endorser.
Spears will appear in Candie’s only at Kohl’s marketing campaigns throughout 2010.
“Our customers embraced Britney as the face of Candi’es and know they can count on the brand to deliver quality and style at great value,” said Julie Gardner, Kohl’s executive vp and chief marketing officer.
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