Britney re-ups with Candie’s, Kohl’s

New York – Candie’s brand owner Iconix announced that pop singer Britney Spears has signed on for a second year as the brand’s celebrity endorser.

Spears will appear in Candie’s only at Kohl’s marketing campaigns throughout 2010.

“Our customers embraced Britney as the face of Candi’es and know they can count on the brand to deliver quality and style at great value,” said Julie Gardner, Kohl’s executive vp and chief marketing officer.


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See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!