Bloomie's debuts in Atlanta

Atlanta — Bloomingdale's made its debut here yesterday with two full-line stores in the Perimeter and Lenox Square malls.

In home textiles, the departments are influenced by the "success of our freestanding stores," said Joe Laneve, senior vp, home.

The "edited" version focuses on only@Bloomingdale's exclusive Platinum towel collection, and a bevy of designer collections got "major play," including Calvin Klein, Ralph Lauren Home and Donna Karan, as well as Bella Notte, Frette, Bay Linens, Waterford, Tommy Bahama, Joseph Abboud and Royal Sateen. Nancy Koltes is also featured.

In addition, "we have great bath accessories," Laneve said.

Armani Casa bedding, which debuted in Bloomie's New York store at the end of last month, is featured only at Lenox Square.

"We learned a lot from our home stores," Laneve said, referring to the Las Vegas, Oak Brook, IL, and Medinah Temple in Chicago units.

The Perimeter store is 235,000 square feet; the Lenox Square store is 281,000 square feet.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!