Homeowners hankering for classics

Mooresville, NC — Americans are renewing their interest in aging homes and retro designs, according to a recent Trendex study sponsored by Lowe's.

Some 41 percent of Americans prefer to live in an older home that may need some restoration, the study found. While 60 percent of those surveyed currently reside in the suburbs or an urban area, 55 percent would rather live in a rural area.

Although they appreciate cozy retro looks, there are some old-timely design motifs homeowners have no interest in reviving, the survey found. On the list of permanent has-beens: harvest gold, bittersweet and avocado-colored appliances; shag carpeting; flocked wallpaper; and country-themed décor crowded with geese, dolls and teddy bears.

More than two-thirds (67 percent) of all homeowners watch home improvement programs, and 71 percent of those who watch say the shows inspired them to try new projects.

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HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

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