follow us

JCPenney Lures Teens

As part of back-to-school, the jcp.com/mixitup area on the JCPenney website will offer activities, promotions and shopping to grow emotional links with younger consumers.

Rock Your Dorm is a template with both merchandise pages in its Campus Shop and fashion guides in the Campus Solutions section. There is also a gift registry.

The dorm décor area is part of the companywide integrated marketing campaign for back-to-school. The campaign will feature movie trailers, webisodes, mobile phone promos, print ads, guerrilla marketing, and sponsorships tied into the Teen Music and Premio Juventud award shows.

Featured Video

Other Home Furnishings Sites

Casual Living
Gifts and Decorative Accessories
Home Accents Today
Kids Today
Home & Textiles Today