Target Offering Fieldcrest on the Web

Minneapolis — Although the revived Fieldcrest brand won't hit Target stores until early March, the retailer has now made more than 100 Fieldcrest bedding products available on its Web site.

Target previously announced it would use the exclusive brand to set the bar for its top end.

The foundation of the online collection is the Fieldcrest Classic sheet, a 300-count pima available in solid or dobby. Sizes range from full to California king. Retail is $29.99 for a queen flat sheet.

The Fieldcrest Classic duvet set is a two-tone design in a 300-count cotton construction. The full/queen retails at $119.99.

Sheets under the Fieldcrest Luxury name include five 400-count Egyptian cotton offerings — a sateen, an embroidery, a pintuck, a damask and a jacquard scroll. Queen flat pricing for 400-counts is $39.99.

Fieldcrest Luxury duvets are offered open stock in a 400-count Egyptian construction. The online assortment includes an embroidery, a pintuck, a damask and a stripe. Queen pricing is $199.99.

Coordinating 100 percent silk quilts are also available for several of the Fieldcrest Luxury collections and retail at $149.99 queen.

Although there is a small online bath assortment, none of the items is currently available. On offer: ivory towels (bath: $11.99) and bath rugs ($16.99 to $21.99).

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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