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Schell-Rompre Joins Craftex

Erike Schell-Rompre has joined Craftex Mills as director of business development, a new position.

As part of the marketing team at Craftex, she is responsible for creating new business opportunities and developing marketing strategies for new and existing products in new markets. She reports to Jack Eger, vice president, marketing.

Previously, she worked on marketing plans at Bobcat and Citibank.

Craftex also has hired a new sales team for the West Coast: Mike Morgan and Steve Garza, each with 30-plus years of industry experience.

Morgan, who will represent the company to jobbers and furniture manufacturers, also represents Chris Stone, Gebrudewr Munzert, Molteni and Torfay Ultrasuede. He will concentrate on California, Colorado, Utah, Oregon, Washington and the western provinces of Canada.

Garza, who will represent the company in over-the-counter, RV, apparel and other manufacturing sectors, will cover California, Arizona, and Nevada.

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