Premiere to Debut Ultra-fine Sheets
Lissa Wyman -- Home Textiles Today, January 12, 2009
Premiere Fine Linens will unveil Ultra-fine cotton sheets at the Heimtextil international home textiles show here this month.
Ultra-fine cotton yarn was developed by Premiere. It is a blend of "exceptionally long-staple," hand-picked cotton grown in India that Premiere claims is comparable to sea island cotton. The finished sheet is "silky soft and light-weight," according to the company.
The sheets are available in thread counts of 300 and above. Ultra-fine sheets target department stores, mid-tier and specialty chains.
At Heimtextil, Premiere will also show its Ecora organic line as well as a Supima line.
Industry Related Content
Celebrity Branding at NY Home Fashions Market