Sferra broadens its reach
August 5, 2004,
NEW YORK – Sferra Bros. today unveiled an updated logo and plans to expand to the Internet, part of an effort to expand its branding efforts to become more of a "global presence."
"We want to bring in younger customers without scaring off the older customers," said Aaron Stewart, creative director.
On the product side, Sferra Bros. plans to give more attention to the top of the bed at the New York Home Textiles Show in New York and will build upon its recent introduction of luxury throws.
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