Sears Holdings names Ramery to marketing post
October 30, 2007-- Home Textiles Today,
Hoffman Estates, Ill. – Sears Holdings has named Louis Ramery svp, customer relationship marketing (CRM) for Sears and Kmart, reporting to Maureen McGuire, Sears Holdings chief marketing officer.
Ramery was most recently head of global marketing at Digitas; prior to his ad agency work, he held executive positions at PepsiCo Food Systems Worldwide and Continental Airlines.
“Lou will be charged with helping to optimize our customers' experiences by developing and strengthening relationships between our brands and our customers, thereby enabling us to better understand and anticipate their unique needs and desires, and to develop innovative multi-channel programs providing relevant communications and solutions throughout their changing life stages,” said McGuire.
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