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Valdese Adds Staff to Match Expansion

In moves designed to further expand its efficiencies and develop a broader global presence, Valdese Weavers has made several executive appointments, according to Mike Shelton, president.

Joel Crisp has joined the company as director of global operations, a new post. He left The Robert Allen Group in April where he had spent 15 years, most recently as operating vice president, responsible for sourcing woven designs.

Crisp will extend the company's market reach by developing products and services that are in addition to its current activities, Shelton said.

Mark Moss, international product and technical manager, reports to Crisp and will assist in the development and execution of these new activities.

Al Bolton, international sales director, will now concentrate on export sales with Crisp assuming his other international activities. Bolton continues to report to Joe Feegee, executive vice president.

Martha Clifton has been promoted to marketing director, a new position. She will be responsible for the product flow, internally and externally, as well as the conceptualization and implementation of the company's strategic marketing plans. Her new duties will include identifying opportunities for marketing products to maximum sales advantage.

Clifton will continue to direct sales and marketing to the home textiles and specialty markets. She reports to Shelton.

Cynthia Parrish has added responsibilities as international sales liaison, a new position, to her existing position as director of product development. In her new position, she will facilitate all international sales functions and handle several specific accounts.

Parrish reports to Laura Levinson, senior vice president, product development, in her existing post, and Zack Taylor, vice president, sales and marketing, in her new activities.

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