Wearbest partners with China firm for Bella-Dura
May 9, 2006,
Garfield, N.J. – Wearbest Sil-Tex Mills has signed a licensing agreement with Zhejiang Babei Textiles Co. in China for its Bella-Dura high performance fabrics.
Bella-Dura, which launched in 2004, made its debut in the Asian market at Decosit Hong Kong earlier this year. "Visitors to our booth were very impressed by the good performance of Bella-Dura fabrics," said Yak Wang, upholstery manager for Babei, which will also feature the fabrics at an upcoming show in Beijing for hotels.
The fabrics are made of a proprietary solution-dyed fiber developed with American Fibers and Yarns, and carry a three-year residential and two-year commercial warranty supported by American Fibers.
Wearbest has worked with Babei to translate marketing materials into Mandarin. Wearbest retains design direction for all Bella-Dura fabrics whether made in the United States or China.
Related Content By Author
The Countdown to the ICON Honors Continues featuring Christophe Pourny