Veratex Expands Jennifer Gucci Home
June 4, 2007,
Veratex will hold a special market event in its New York showroom featuring its Jennifer Gucci Home Collection during Licensing International, June 19 through 21.
The program now embraces mattresses with a worldwide license signed with Therapedic, and cosmetics with E. L. Erman. Negotiations are underway with a basic bedding supplier, a furniture supplier and a shoe manufacturer, said Avi Cohen, Veratex ceo.
Later, the company will begin work to develop a licensing program in the tabletop segment.
The company has invited retailers from a number of distribution channels and product areas to the showroom to see the range of product, Cohen said. But he cautioned, "We will not be showing Jennifer Gucci at the August New York Home Fashions market. Retailers who did not come to the showroom in June will be able to see photographs of the products."
In the home textiles segment, Veratex will feature at least 10 beds as well as product from Therapedic and E. L. Erman. "Cosmetics is a very powerful area," Cohen remarked. The comforter sets will retail between $199 and $229.
Overall, Cohen observed, "We see European companies as having important potential for global licenses."
The collection is expected to be available at retail by the end of this year, and Peach Direct has already signed on for catalog, Cohen reported.
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