Unifi Promotes Repreve 'For the Planet'
Lissa Wyman -- Home Textiles Today, October 13, 2008
Polyester and nylon yarn producer Unifi, Inc. has launched www.Repreve.com and coordinated efforts to heighten awareness for this 100% recycled yarn brand.
As part of the "Repreve For the Planet" campaign to consumers and the home textiles and apparel industries, the website components include:
*What is Repreve? — Detailed illustration on how the product is made and its unique-to-the-market qualities.
*How Green is Repreve? — Benefits to the environment and resource conservation.
*Repreve Gives Back — Consumers use hangtag code to vote for causes through 1% For The Planet charity.
*Where to Find Repreve - Links to product brands made with Repreve recycled yarns.
Roger Berrier, evp, Unifi, said, "The new website will serve as a foundation for our current and future efforts, and reinforces our commitment to protecting and conserving our environment and the planet's natural resources."
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