Home Improved During JCP Q3

While its third quarter loss was bigger than expected, JCPenney made some progress during the period, and management is predicting same store sales will swing back into positive territory during the fourth quarter.
     In home, bedding, bath, window, and house wares showed a strong performance overall, and home is on the rebound online as well. Once the company's strongest ecommerce category, it has climbed back to generate about 50% of the site's sales, ceo Mike Ullman said during the recent quarterly call with analysts.
     "Fixing home has been a challenge," he said. "That also means it brings opportunity for improvement and there's upside in this business, and we are pleased we're moving in the right direction."
     For the quarter ended Nov. 2, net loss widened to $489 million from $123 million in the year-ago quarter. Total sales fell 5.1% to $2.78 billion, with comps down 4.8%. October produced a positive comp of 0.9%, the first month same-store sales ran in the black since December 2011, said Ullman.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!