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Safavieh to launch upholstered headboards, ceramic garden stools in January

Retail Editor 1, Jane Kitchen -- Home Textiles Today, December 3, 2013

Port Washington, NY - Continuing to expand on its offering of rugs as well as home accessories, Safavieh is set to launch a comprehensive collection of indoor-outdoor ceramic garden stools and upholstered headboards during the upcoming 2014 winter markets in Atlanta and Las Vegas.

The new garden stool collection, set to debut at the Atlanta International Area Rug Market Jan. 7-14, will include 21 styles in multiple colorways for a total of 52 skus, ranging in style from classic Oriental hand-painted motifs to Moroccan-inspired and contemporary silhouettes. The stools are made in China of hand-glazed ceramic, and include metallic finishes in addition to fashion colors. Suggested retails are $198 to $251.

"We tested our garden stool program in key customer previews earlier this year, and the reaction was extremely positive. We are now we are projecting significant growth in the category in tandem with our complete range of outdoor offerings, including rugs, furniture and accent pillows," said Jonathan Yaraghi, general manager of the company's furniture division.

The new headboards, which will be launched at Las Vegas Market Jan. 26-30, spans 11 styles in 105 skus, including contemporary, transitional and traditional styles covered in linen, velvet, ultra suede and blended fabrics in programmed solids and prints. Silhouettes include wingbacks, arches and straight-lined designs, many with button tufting or quilting and elaborate nail-head treatments. The headboards are made in China and retail prices range from $249 to $399.

Every design will be offered in full and queen sizes and stocked for quick-ship UPS delivery direct to consumers from the company's six warehouses across the U.S.

"We are marketing our headboards to this segment as decorating solutions that make it easy to update or transform a bedroom without buying new case goods," Yaraghi said.

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