Rocheleau joins Authentic Comfort

Retail Editor 1, November 18, 2013

New York - Authentic Comfort has hired Craig Rocheleau as vp of sales.

Most recently, Rocheleau spent 16 years at Pacific Coast Feather where he held the position of vp, national accounts. Prior to that, he was an independent sales representative in home textiles, representing various manufacturers, including Comfort Sleeper, the company formerly owned by Authentic Comfort's president, Michael Rothbard.

"Craig is an industry veteran with extensive experience in comfort-related sleep products with skills that are a perfect match for the needs of our growing company," said Rothbard. "We are looking forward to working with Craig once again as we continue to provide products that offer real comfort for the consumer and her family."

Authentic Comfort focuses on creating innovations in memory foam and other comfort products, which are made in the USA.

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