Oriental Weavers inks deal with Tommy Bahama
Retail Editor 2 -- Home Textiles Today, November 12, 2013
Dalton, Ga. - Oriental Weavers has signed a licensing agreement with island-inspired lifestyle brand Tommy Bahama for multiple collections of indoor and outdoor area rugs.
The rugs will be introduced Jan. 9-12 at the Atlanta International Gift & Home Furnishings and Area Rug Market.
"For 20 years Tommy Bahama has invited everyone to enjoy the island-inspired lifestyle," said Doug Wood, president and coo of Tommy Bahama. "[Oriental Weavers'] long-standing commitment to using high quality materials along with their unique and eclectic coastal design elements makes their collections a great fit for our brand."
The Tommy Bahama Home rug collections will include rugs made of wool, jute and other fibers, ranging in sizes 2x3-ft. to 10x14-ft. Styles will vary from traditional to botanical and coastal inspired designs. All the rugs will be produced at Oriental Weavers facilities in the U.S., India and Egypt.
"We are thrilled to have the exclusive area rug partnership with Tommy Bahama, one of the most sought after and respected consumer brands in today's marketplace," said Jonathan Witt, vice president of Oriental Weavers. "As the largest manufacturer of outdoor rugs, it was obvious for us to partner with the popular lifestyle brand. Of course we have tremendous plans for the indoor line as well, which includes multiple constructions and special styles, including natural fiber hand-knotted selections."
The Tommy Bahama Home rug collection will be available to consumers through specialty flooring and furniture stores as well as select catalogs in spring 2014.
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