Mohawk Home makes myriad rugs for market, beyond
Home & Textiles Today Staff -- Home Textiles Today, September 26, 2013
At the New York Market - On display at Mohawk Home's expansive showroom are roomfuls of new rugs donning this season's trends as well as forecasted fashions that are designed to tempt and excite retailers about shopping for 2014 and beyond.
"We anticipate a strong turnout for next week's home textile market," Jeff Seagle, director of marketing and product merchandising, told HTT last week as the showroom was coming together.
"Our design team has done an outstanding job in not only product design but trend insight as well."
There are six new collections across tufted and woven constructions in area rugs being shown.
Of those, the two "we are most excited about," Seagle noted, are Refinements and Nomadic.
Refinements embodies classic and familiar design icons, such as lattices, damasks, scrolls, and Art Deco geometric patterns, that have been reinvented here with a new twist in via execution - whether it be via pixels, striations, distressing effects, ikat looks, or interlocked design styles.
Nomadic relies on global influences, taking design cues from tribal cultures in Morocco, Turkey, and Africa and the Americas. While ancient in some cases, these themes and elements - such as Central Asian suzanis, Guatemalan huipil florals, Aztec-inspired geometric patterns, Persian kilims, African kuba cloths, and others - take a turn for the modern when reinterpreted on these machine-made constructions with a handmade quality that makes them appear "perfectly imperfect," Seagle said.
Also being added to the tufted category are a new eco-friendly Smart Strand collection and the Silk Road scatters grouping.
The Smart Strand rugs are solid colored room-size varieties made of Mohawk Home's own "Tri-Exta" fiber for high performance, resistance to stains, and easy care. Available in a 60-by-96 foot dimension, the rug comes with the new softer and less abrasive backing. There are six patterns in eight colorways in the portfolio.
Silk Road Scatters, also known as Mohawk Silk, is made of the company's "premium fiber in our product line-up," Seagle explained. "These rugs have all of the same great attributes as our standard Smart Strand, but with a much softer feel."
There are four styles and six colors available in the collection.
Other new woven rug styles for market include Dryden, Panoramic and Huxley.
Dryden is an eight-color woven Smart Strand grouping made using the company's own space-dyed Tri-Exta yarn system for enhanced durability and resistance to stains.
Panoramic is an outdoor collection of woven area rugs made of Mohawk's own "Perma Strand" yarn system, which allows for 1,000 hours of UV protection. These pieces employ a lower profile construction for easy maintenance in any environment. Bright colors and trend right styling are the signature components of the Panoramic collection.
And Huxley represents Mohawk's new 12-color, double-point shag made of 100% polypropylene.
Finally, the doormat category continues to expand for Mohawk Home. This market, woodland creatures - especially owls - are proving to be a very popular theme, "and our mat designers have matched some exciting new constructions with some of the best, new and creative artwork you will see in the doormat category," Seagle summed.
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