Softline partners with HGTV's Monica Pedersen
Retail Editor 2 -- Home Textiles Today, August 21, 2013
From left to right: Jason Carr, Monica Pedersen, Rodney Carr
Gardena, Calif. - Softline Home Fashions has licensed with interior designer and television host Monica Pedersen to create the Make It Beautiful Collection, which will debut in January 2014 as the Las Vegas Market.
Pedersen, who specializes in showing consumers how to enhance their homes on a tight budget, has appeared on more than 90 episodes of HGTV's series Designed to Sell, and 50 episodes of Bang for Your Buck. She has also hosted HGTV's Dream Home and Smart Home Giveaways, House Hunter's Great Escapes and has appeared on NBC's Today Show, Steven and Chris, The Revolution, Steve Harvey, Fox News and WGN.
Pedersen released her first design book, "Make It Beautiful" in May 2012.
"We believe our Monica Pedersen product launch will be an introduction that many consumers will relate too. We want to bring Monica's style to every home in America," said Rodney Carr, director and co-founder of Softline. "Monica's style is in tune with what we strive for at Softline: affordable elegance. Monica will work closely with Softline's creative and sourcing teams to develop stunning new collections in decorative fabrics and pillows, as well as an extensive line of ready-made curtains."
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