American Textile Names Two New Marketing Execs

DUQUESNE, PA. - American Textile Company has named Patrick Seiffert vp of marketing and Krista Rogan brand manager for its AllerEase brand.
     Both appointments are designed to bolster the company's marketing efforts as it continues to integrate new technologies into its products, according to Blake Ruttenberg, executive vp of sales, marketing and product development, who made the announcements.

Patrick Seiffert American TextilePatrick Seiffert American TextileKrista Rogan American TextilesKrista Rogan American Textiles

     Seiffert was most recently with GlaxoSmithKline's consumer healthcare business, where he was involved with consumer marketing while Rogan comes from Bayer Medical Devices where she was responsible for brand strategy and digital marketing.
     "This new team brings focus, ambition and a track record of delivering results in traditional and online channels," said Ruttenberg. "For consumers seeking improved sleep, our ability to apply the latest advancements in textile technology combined with high impact marketing programs is unmatched."

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