American Down and Feather Council Releases Consumer Video
Home & Textiles Today Staff -- Home Textiles Today, May 16, 2013
NEW YORK - The American Down and Feather Council (ADFC) recently unveiled "Pillow Talk! With Barry Bed springer," a video promoting the benefits of down and feather bedding, as part of its ongoing consumer outreach program.
The brief video is set on a mock daytime talk show called "Pillow Talk" where Puffy Pillow, who is made of natural fill down and feather, is questioning if her boyfriend, Dusty Bed pillow, is as natural as he claims. The show's host is a wise-cracking pillow puppet, Barry Beds pringer, and the audience is packed with a crowd of vocal pillows.
"With a goal of educating consumers on the many benefits of down and feather, we embraced the concept of ‘Pillow Talk! With Barry Bed springer' as a creative and visual way to promote our message. It will be added to our arsenal of consumer tools on the ADFC website, www.downandfeather.org," said Stephen Palmer, president of the ADFC.
ADFC is comprised of manufacturers, buyers, sellers, and processors of natural fill bedding products. The new video highlights the council's Labeling Compliance Program, which certifies that down and feather products meet specific standards for content, cleanliness and compliance.
The video and its outtakes can be found at on the American Down and Feather Council's website: www.downandfeather.org and on You Tube.
Mednick Talks to HTT about Online Trends for Textiles