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NY Now Offers Pre-market Training

WHITE PLAINS, N.Y. - NY Now, the show formerly known as the New York International Gift Fair, is preparing a four-part "Market Readiness" program addressing marketing and selling strategies, tradeshow operations and lead follow-up.
     The series, which is produced jointly by NY Now and Right Angle Strategies, includes three pre-show webinars, one post-show webinar and free, 15- minute business consultations at market.
     "This program addresses the basics, as well as more advanced techniques for tradeshow preparation and success, making it worthwhile for both new and returning exhibitors," said Christian Falkenberg, NY Now director and senior vice president of show organizer GLM. "Plus, there is information specific to the new show layout, and how exhibitors can best take advantage of being part of NY Now's four new product collections."
     The webinars will be produced jointly by NY Now and Right Angle Strategies, a business strategy and coaching consultancy lead by gift and home industry veterans Stu Teller and Laura Blunt. Right Angle Strategies will conduct free, in-booth 15-minute business consultations at market for all webinar participants.
     Three pre-show webinars will focus on pre-show marketing, sales techniques and tradeshow operations. The fourth and final webinar, which will be held one week after NY Now, will address market follow-up. The webinars are free for NY Now exhibitors, and registration is available online at: www. nynow.com/Exhibitors/ExhibitorEducation.aspx#registration
     Additional information about Right Angle Strategies is available online at www.rightanglestrategies.com. Webinar registrants can schedule free, 15-minute in-booth consultations by emailing Stu Teller at Stu@RightAngleStrategies.com.

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